Definition of What is Digital Signage

Definition of What is Digital Signage here is a form of electronic media that uses computer or playback devices to display content to captive audiences or passersby. These digital screens may be standalone, or they can form part of a larger information or entertainment system. They can include touch technology, allowing direct interaction between the user and the information on the screen.

It’s likely that many of us have already come across digital signage on our travels. From glitzy DVLED displays in high-end retail, to eye-popping tiled LCD videowalls in corporate lobbies, digital signage can take many shapes and forms. What they all have in common, however, is that they share useful, relevant and compelling content with their audience.

Definition of What is Digital Signage: Explained Clearly

Wayfinding & informational: Displaying directories, maps and other location-based visuals is a common use of digital signage. It helps people navigate through large buildings and cities, find their way to a conference or event, or make the most of their leisure time by showing them nearby attractions and activities.

Promotional: Digital signage is a highly effective marketing tool that can be used to promote products, services, and events. Its key aim is to encourage receivers to act on the information presented. This can be done by highlighting special offers or discounts, encouraging impulse purchases, and showcasing product benefits or features in a visually appealing manner.

Infoscreens are a common sight within businesses of all kinds, from hotels, GP surgeries, and senior living communities to airports and arenas. These digital screens can be used to provide staff communication messages, relay up-to-the-minute information for guests or residents, relay flight statuses and schedules, display calendars, and even host a branded TV channel.