How to Use Email Tester to Test Your Emails Before You Send Them

Email Tester is a robust tool that helps marketers create and test technically sound email templates. This includes checking for responsiveness and correct rendering on all devices and email clients, as well as validating links and other technical aspects of the email that contribute to deliverability.

Ideally, every email that you send should make it to your subscribers’ inboxes rather than their spam folders. The percentage of emails that reach your subscribers’ inboxes is known as your deliverability rate, and it’s a key metric to measure and monitor. Poor deliverability rates can be caused by spam filters, invalid email addresses or other factors that can significantly impact your subscriber engagement and ROI.

Bulk Email Checker: Efficiently Verify Multiple Addresses

To improve your email deliverability, the first step is to validate that your email server IP or domain isn’t listed on any blacklists. You can use a free tool like MyEmailVerifier or a paid tool like 250ok or ReturnPath.

Once you’ve ensured your email isn’t blocked by any filters, the next step is to perform a series of tests to assess your email’s quality. This can include testing for subject line and preheader text, ensuring that all your links are clickable and have descriptive link text, as well as testing for accessibility.

Having a comprehensive email testing tool that can help you ideate, create and track engaging content that resonates with your audience is a great way to increase your ROI. ClickUp’s email testing tools enable you to do just that by providing the robust, pre-send testing you need without leaving your workflow.