The Rise of the Watch Boutique

If you are a fan of independent Watch Boutique, then the recently opened Corum Watch Club in Bangkok is a must-visit. The private space on the upper level of the Gaysorn Shopping Center has a club-like feel to it, and the idea behind it is for the brand to offer the kind of personal service that its fans value, says Boon Chong Soon, vice president for Asia at the company.

Increasingly, brands are opening boutiques to focus on the best representation of their products. These often are stocked with their full range of watches, which differ from a retailer’s, which may stock a selection of several different watch brands together. The result is a rich assortment for the clientele of the boutique, with many rare and limited-edition pieces not available elsewhere.

But the boutique trend isn’t without its dra

Watch Boutique: The Best Place to Sell Your Watchwbacks. Some brands and watch stores restrict new releases to existing customers, who are put on a wait list. The resulting long waiting times can make it difficult for potential buyers to get their hands on the watches they desire.

For the more patient collectors, online retailers are a viable alternative. But, as with anything of value purchased online, there are risks: reviews can be fictitious, pictures may not accurately represent the actual product and delivery can take forever. That’s why it is important to do your research and find an reputable dealer that offers a wide variety of rare and unique timepieces and has excellent customer service.